Social media marketing leverages social networking websites as a marketing tool to build brand awareness and reach new customers. It is a two-way street. Your organization can share content
on social media to broaden your reach, and customers and website visitors can also share your
website content with their friends.
Social media sites have high authority scores. If you have searched for a business or organization and found their social profile before their website, this is why.
Social media marketing can directly and indirectly increase your website’s visibility.
The two work hand in hand to INCREASE engagement & profits, while lowering risk.